Brookspeed International Motorsport
Racing around the world since 1997
Sponsorship that works
Sponsors of drivers and teams connect their brands to the Porsche marque and use
the championship as a communication platform for both business to consumer and
business to business activities.
There is now so much awareness and excitement surrounding the championship that there are now more sponsors than ever before. In addition to the huge brand exposure sponsors achieve, it provides ample opportunity and scope for use in sponsors’ wider marketing communications.
Sponsorship activities include but are not limited to: PR, customer communications, product placement, race weekend hospitality, display cars for events and business to business networking.
For the first time we are able to quantify the value of sponsoring a driver or team in the Porsche Carrera Cup GB. It is estimated that sponsorship is worth £250,000 in PR coverage and £200,000 in TV coverage.
The Porsche Carrera Cup GB championship is an extremely popular spectator championship that runs alongside the British Touring Car Championship. Brookspeed is looking to add a fifth UK championship Title to their current tally.
10 dates including Team launch, test days, Championship Media day and 16 races including the world famous Spa circuit.
Over 3 million people watched live television coverage of the Porsche Carrera Cup GB in ITV4.
The Championship is featured extensive live coverage over the season.
The Championship also features in dedicated hour long highlight programmes in the Motorsport UK series, broadcast on ITV1 and twice on ITV4 in prime slots. This program took the total TV audience to over 20.5 million viewers.
The Porsche Carrera Cup featured on 33 radio stations including BBC Regional Radio. 60 Live reports were aired and pre-programmed 30 second reports appeared in over 50 programmes. The Championship featured in a total of approximately
245 radio interviews and programmes.
Digital and social media:
The explosion of digital communications and social media has further heightened exposure of and publicity of the Porsche Carrera Cup GB.
10,000 users from the race community via the dedicated championship live stream www.porsche.co.uk/trackside . This features up to the minute news, race reports, images, video and audio
9.5 million Facebook and 800,000 Twitter followers. 7 million views per annum on Porsche GB website.
Via a dedicated trackside service the Porsche Carrera Cup GB enjoys a prominent position in both print and web media. Key members of the media are provided with an updated series media guide throughout the season and press releases are regularly distributed to motorsport and regional press contacts.
Print & advertising:
Autosport20,000 weekly readers, Motorsport news
12,000 weekly readers. Porsche Post 15,000 monthly readers and Race Day programmes 30,000 total annual readership.
The Porsche Carrera Cup GB enjoys one of the largest spectator numbers in British motorsport, with crowds to rival Premier League Football matches. An estimated 375,000 people travel to watch races at their favourite circuits.
Porsche news update:
News and updates from the Porsche Carrera Cup GB feature n the Porsche news update, an electronic newsletter which is sent to 175,000 customers and prospects four times a year.
Autosport International Show 2017:
From karting to Formula 1, 82,000 visitors. This annual event in January at the NEC in Birmingham unites the world of motorsport under one roof.
Catering for both professionals and motorsport fans, Autosport International incorporates two trade-only days and two public days dedicated to motorsport enthusiasts.
Partner sponsor for a full 12 months, £
Title team sponsor based on the full 12 months, £